I joined PlanSource as the Creative Director for the Marketing and Brand team at the perfect time – when the company was positioned for a dramatic transformation. With my small and mighty team, we redesigned the brand experience using clean and current design elements, a bold color palette and a point of view with approachable messaging and typography. We updated all print and digital elements – from sales materials, paid ad campaigns, product screen mocks – down to the smallest details, like business cards. Our largest initiative was building (internally!) and launching the robust corporate website – which houses hundreds of strategically designed pages and customer resources – see it at plansource.com.
PlanSource
Full Company Rebrand
Creative Director:
Monica Russo-Dunphy
Art Directors:
Kenny Keller, Alex Spiegel
PlanSource is a high-growth SaaS company, which boasts the industry’s leading software solution in the benefits technology world. PlanSource is utilized by over 5 million consumers and over 3,500 leading companies.
Creative direction for event themes, websites, deliverables and signage across branded experiences.
Creative direction of video story boards, digital animations and digital campaigns – built by both internal team members and external agencies.
