On this project, I oversaw the redesign of the Transpar Group of Companies in a Marketing and Creative Services Manager role – providing strategic direction to the renowned logo designer, Jay Fletcher. The challenge was to bring three independent brands together under one corporate identity.
Additionally, I designed the company website and accompanying print and digital marketing materials.
TRANSPAR GROUP
Branding
Transpar Group is a collection of companies offering innovative, technology-based solutions for the school transportation industry.